Last updated 28 August 2026

1. Who we are

Cherry is operated by ARCAS Systems - F.Z.E., a free zone establishment registered under licence number 48375 at Office C1-1F-SF14863, Ajman Free Zone C1 Building, Ajman, United Arab Emirates ("Cherry", "we", "us"). For the purposes of the UK GDPR and the EU General Data Protection Regulation we are the data controller for the personal data described in this policy.

You can reach us about anything in this policy at info@getcherry.io.

2. What this policy covers

This policy applies to getcherry.io, to the Cherry desktop application, and to any email or support correspondence between us. It does not apply to third-party websites we link to, which have their own policies.

3. What we collect, and what we do not

Your photographs and photo data: not collected. Cherry reads your files where they sit on your disk. Decoding, scoring, scene grouping and every model pass happen locally on your CPU. No photo, thumbnail, embedding, histogram or derived score is transmitted to us or to any third party. You can verify this yourself by running a full cull under packet capture with the bundled network audit.

Your taste profile: not collected. The profile Cherry builds from your keeps, passes and swaps is stored in your user library on your own machine. We do not receive it and we do not train any model on it.

Account data. If you create an account we store your name, email address, a hashed password, your licence status and the timestamps of account events. You can use the free desktop application without an account.

Billing data. Paid plans are processed by our payment provider. We receive your billing name, country, the last four digits of the card, and the transaction record. We never see or store your full card number.

Website data. Our servers log the IP address, user agent, referring page and timestamp of requests, for security and to keep the site running. We use privacy-preserving analytics that does not set advertising cookies or build cross-site profiles.

Support correspondence. If you write to us we keep the message and our reply so we can follow up.

Diagnostics. Crash reports and performance diagnostics are off by default. If you switch them on, we receive a stack trace, your operating system version and the application build number. Diagnostic reports never include photo data, filenames or folder paths.

4. Why we process it, and our lawful basis

To provide the service (account data, licence status, billing): performance of our contract with you.

To keep the service secure and working (server logs, abuse prevention): our legitimate interest in operating a safe and reliable product.

To answer you (support correspondence): our legitimate interest in responding to people who contact us.

To improve stability (diagnostics): your consent, which you can withdraw at any time in the application settings.

To meet legal obligations (tax and accounting records for transactions): compliance with a legal obligation.

5. Cookies and similar technologies

The website uses strictly necessary cookies to keep you signed in and to remember your consent choices. We do not use advertising cookies, tracking pixels or cross-site trackers, and we do not sell or share personal information for behavioural advertising. Where required, you will be asked before any non-essential cookie is set, and you can withdraw that choice at any time.

6. Who we share data with

We do not sell personal data. We share the limited data above with service providers who process it only on our instructions and under a written agreement: our payment provider, our email provider, our hosting and error-reporting providers, and our accountants. A current list of sub-processors is available on request from info@getcherry.io.

We may also disclose data if we are legally required to, or where it is necessary to establish, exercise or defend legal claims. If we are ever involved in a merger or acquisition, we will tell you before your data moves and what it means for this policy.

7. International transfers

Some of our providers operate outside the United Kingdom and the European Economic Area. Where personal data is transferred outside those areas, we rely on adequacy decisions where they exist, and otherwise on the Standard Contractual Clauses or the UK International Data Transfer Addendum, together with the technical safeguards described here. You may request a copy of the relevant safeguards.

8. How long we keep it

Account data is kept while your account is open and for up to ninety days after you delete it, so the deletion can be reversed if it was a mistake. Billing and tax records are kept for the period required by law, normally six to seven years. Server logs are kept for thirty days. Support correspondence is kept for two years. Diagnostic reports are kept for ninety days.

9. Security

Data in transit is encrypted with TLS. Passwords are stored using a modern password hashing function and are never recoverable in plain text. Access to production systems is limited to the people who need it and is protected by multi-factor authentication. No system is perfect, and if a breach ever affects your rights we will notify you and the relevant supervisory authority within the statutory deadline.

10. Your rights

If you are in the UK or the EEA you have the right to access your personal data, to have it corrected or erased, to restrict or object to how we process it, to receive a portable copy, and to withdraw consent where processing is based on consent. You can exercise any of these by writing to info@getcherry.io, and we will respond within one month.

You also have the right to complain to a supervisory authority. In the UK that is the Information Commissioner's Office. In the EEA it is the authority in the country where you live or work.

If you are a California resident you have the right to know what personal information we collect and why, to request deletion or correction, and to be free from discrimination for exercising those rights. We do not sell or share personal information as those terms are defined by the CCPA, and we do not process sensitive personal information for the purpose of inferring characteristics.

11. Automated decision-making

Cherry makes automated judgements about photographs, but it makes them on your device, about your files, under your control, and you can overrule every one of them. We do not carry out automated decision-making that produces legal or similarly significant effects about you.

12. Children

Cherry is a professional tool and is not directed at children. We do not knowingly collect personal data from anyone under 16. If you believe a child has given us personal data, write to us and we will delete it.

13. Changes to this policy

If we change this policy we will update the date at the top and, where the change is material, tell account holders by email before it takes effect. Previous versions are available on request.

14. Contact

Questions, requests or complaints: info@getcherry.io, or by post to ARCAS Systems - F.Z.E., Office C1-1F-SF14863, Ajman Free Zone C1 Building, Ajman, United Arab Emirates.

Last updated 28 August 2026

1. These terms

These terms form an agreement between you and ARCAS Systems - F.Z.E., a free zone establishment registered under licence number 48375 at Office C1-1F-SF14863, Ajman Free Zone C1 Building, Ajman, United Arab Emirates ("Cherry", "we", "us"). They apply when you download, install or use the Cherry desktop application ("the Software"), and when you use getcherry.io ("the Site"). By doing either, you accept them. If you are accepting on behalf of a company, you confirm you are authorised to bind it.

2. Licence

We grant you a personal, non-exclusive, non-transferable, revocable licence to install and run the Software on computers you own or control, for as long as these terms are in force and, for paid tiers, for as long as your subscription is active. The licence covers commercial work, including work you deliver to paying clients.

3. What you may not do

You may not resell, sublicense, rent or redistribute the Software; reverse engineer, decompile or disassemble it except to the extent that restriction is unenforceable in your jurisdiction; remove or obscure any proprietary notice; circumvent licensing or usage controls; or use the Software to build a competing product. You may not use the Software unlawfully, or in a way that infringes anyone else's rights.

4. Accounts

Some features require an account. You are responsible for the accuracy of your details, for keeping your credentials secure, and for activity under your account. Tell us promptly at hello@getcherry.io if you believe your account has been compromised.

5. Plans, billing and renewal

The free tier is free indefinitely and is not a time-limited trial. Paid plans are billed in advance on the interval shown at checkout and renew automatically until cancelled. Prices exclude VAT and sales taxes unless stated; applicable taxes are added at checkout. If a payment fails we may retry it and may suspend paid features until it clears.

We do not meter, count or bill by the frame at any tier. If we change the price of a plan, existing subscribers keep the price they joined at for that subscription unless we tell them otherwise at least thirty days before a renewal, in which case you may cancel before the change takes effect.

6. Cancellation and refunds

You can cancel at any time from your account. Cancellation takes effect at the end of the current billing period, and you keep access until then. We do not pro-rate part-periods unless the law requires it.

If you are a consumer in the UK or the EEA you normally have fourteen days to withdraw from a distance contract. Where you ask us to begin supplying digital content immediately, you acknowledge that you lose that right once supply has begun, to the extent permitted by law. Nothing here affects your statutory rights.

7. Your photographs and your content

You keep every right in the photographs, sidecars, exports and taste data you create with the Software. We claim no licence over them and no ownership of them. The Software does not transmit them to us, so we hold no copy to license, disclose or lose. Anything you choose to send us separately, such as frames attached to a bug report, is used only to answer that request.

8. Our intellectual property

The Software, the Site, our models, our documentation and the Cherry name and marks belong to us or our licensors. Nothing in these terms transfers ownership. Use of our marks is governed by the brand guidance published in our resources.

9. Third-party components

The Software includes open-source components licensed by their authors. Those licences continue to apply to those components, and where they conflict with these terms, they prevail for that component. A complete notices file ships with the application.

10. Beta and roadmap features

Features marked as planned, next or beta are provided as they are, may change or be withdrawn, and carry no commitment as to date or specification. Statements on the Site about future industry profiles are our current intent, not a contractual promise.

11. Changes to the Software

We improve and update the Software. We may add, change or remove features, and we may end support for an operating system version once its vendor does. Where a change materially reduces core functionality of a paid plan, we will give reasonable notice and you may cancel.

12. Disclaimer

Cherry proposes a selection; you dispose. The Software is provided on an "as is" and "as available" basis, and to the fullest extent permitted by law we exclude all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not warrant that the Software will be uninterrupted or error free, or that its picks will match yours. You are responsible for reviewing what you deliver, and for keeping your own backups of your files.

13. Limitation of liability

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited. Subject to that, we are not liable for loss of profit, loss of business, loss of goodwill, or for any indirect or consequential loss; and our total aggregate liability arising out of these terms is limited to the greater of the amount you paid us in the twelve months before the claim, or fifty pounds sterling.

If you are a consumer, these terms do not affect your statutory rights, and we are responsible for loss that is a foreseeable result of our breach.

14. Indemnity

If you use the Software in breach of these terms or unlawfully, you agree to indemnify us against claims, damages and reasonable legal costs arising from that use. This clause does not apply to consumers.

15. Suspension and termination

You may stop using the Software at any time. We may suspend or end your licence if you materially breach these terms, and we will normally give notice and a chance to put it right first. On termination the licence ends and you must stop using the Software. Files you have already exported remain yours and are unaffected.

16. Governing law and disputes

These terms are governed by the laws of the United Arab Emirates, and the courts of Ajman have exclusive jurisdiction. If you are a consumer resident elsewhere, you keep the benefit of any mandatory protections of your local law and may bring proceedings in your local courts. We would rather sort a problem out by email first: write to hello@getcherry.io.

17. General

If any provision is found unenforceable, the rest continues in force. Our failure to enforce a provision is not a waiver of it. You may not assign these terms without our consent; we may assign them to a successor of our business on notice to you. These terms, with the privacy policy, are the entire agreement between us about the Software.

18. Changes to these terms

We may update these terms. The date at the top shows when they last changed, and we will notify account holders of material changes before they take effect. Continuing to use the Software after that means you accept the updated terms.

19. Contact

hello@getcherry.io, or by post to ARCAS Systems - F.Z.E., Office C1-1F-SF14863, Ajman Free Zone C1 Building, Ajman, United Arab Emirates.